"As an evidence-informed practitioner, it is important to continuously reflect with the current literature and research surrounding all aspects that will influence elite athletic performance. For this reason, my methods will often adapt and tweak dependant on advancements in S&C knowledge and technology. However, my philosophy is simple: we do whatever it takes to win. It is important to keep an open mind, but also important to not deviate from successful currently known theories and procedures in the quest to simply be different. The basics not only develop the foundational needs of human performance, but should also be the core of each programme. Understanding the sporting needs for success requires an expert eye on biomechanical requirements and physiological processes. I believe I possess these, which is evident in the improvement of the athletes i have worked with and the many successful coaches who i have learned from. The cherry to my philosophy is my ability to coach in an adaptable, approachable and enthusiastic manner. This creates a strong athlete buy-in (trust), which leads to better results. I also believe in making the programme as individualised as possible. Different athletes respond differently, and if you’re not adjusting the programming to meet these individualistic needs, then you might be missing an opportunity for better performance enhancement. This is why i love the quote “The best programmes are written in pencil, not pen”. Likewise, it is not only necessary to understand the application needed to create specific responses, but how to create an environment that guides, develops and motivates athletes and fellow technical coaches."